1. Awareness: Brand Awareness
Outcome: Increase in visibility & share of voice
Metrics:
- Impressions & Reach
2. Consideration: Website visits, Engagement, VIdeo views
Outcome: Deeper engagement that builds a relationship
Metrics:
- Website visits
- Engagement with posts
- Video views
3. Conversions: Lead generation, Talent leads, Website conversions
Outcome: Significant next steps that lead to purchase decisions
Metrics:
- Website conversions
- Lead generation forms
