From what I understand,
User Experience (UX):
- Deals with people interacting with the product
- Experience customers receive from their interaction.
UX is measured by,
CX is measured by,
In short,
UX is part of a broader CX.
And, CX contains some aspects outside of a product that UX does not.
User Experience (UX):
- Deals with people interacting with the product
- Experience customers receive from their interaction.
UX is measured by,
- Success rate,
- Error rate,
- Abandonment rate,
- Time to complete the task,
- Number of clicks to complete that task.
Customer Experience (CX):
- Encompasses all the interactions a person has with the brand.CX is measured by,
- Overall experience,
- Likelihood to continue use,
- Likelihood to recommend to others.
UX is part of a broader CX.
And, CX contains some aspects outside of a product that UX does not.
thanks to digital gov.
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