Memoir: Marketing Abbreviations.

1H: 1st Half
A2P: Application to Person
a/c. – account
acct. (account)
agcy. Agency
agt. Agent
Assn. association
asst. – Assistant
A&R: Artists and Repertoire
ABC= Always Be Closing
AFAIK= As Far As I Know
AP= Accounts Payable
ARPU= Average Revenue Per User
ASF: Ad Serving Fee
ASP= Average Selling Price
ASAP: As Soon As Possible
ATL: Above the Line (Mass Penetration)
AV: Audio Visual
bal. Balance
bldg. Building
bus. Business
B2B: Business to Business
B2C: Business to Consumer/Customer
B2G: Business to Government
BAU= Business As Usual
BD= Business Development
BEP: Break Even Point
BM= Business Management
BOGO: Bye One Get One
BOQ / BQ: Bill of Quantities
BPA= Business Process Automation
BRU= Business Recovery Unit
BTL: Below the Line (specific penetration)
BUSI – business
cont. continued
C2B: Consumer to Business
C2C: Consumer to Consumer
CAD: Computer-Aided Design
CAGR= Compound Annual Growth Rate
CAPEX / CFO PEX= Capital Expenditure
CAPM= Capital Asset Pricing Model
CAO= Chief Administrative Officer
C&F – Cost and Freight
CDM= Change and Data Management
CDO= Collateralized Debt Obligation
CDS= Credit Default Swap
CEO= Chief Executive Officer
CFA= Chartered Financial Analyst
CFC= Consumption of Fixed Capital
CFCT= Cash Flow Cycle Time
CFM= Certified Financial Manager
CFO= Chief Financial Officer
CFS= Consolidated Financial Statement
CIA= Certified Internal Auditor
CIF= Cost Insurance with Freight
CIMA= Chartered Institute of Management Accountants
CMFB= Committee on Monetary, Finance and Balance of payments statistics
CI: Consumer Insight
CIP= Carriage and Insurance Paid
CISA= Certified Information Systems Auditor
CIO= Chief Investment Officer
CIO= Chief Information Officer
CKM: Customer Knowledge Management
CMA= Certified Management Accountant
CMO= Chief Marketing Officer
COA= Chart of Account
COB= Close of Business
COO= Chief Operating Officer
Corp.= Corporation
CP: Consumer Product
CPA – Certified Public Accountant
CPI: Cost Per Impression
CPI – Consumer Price Index
CPM - Cost Per Mille; cost per thousand impressions
CPQ – Configure, Price, Quote
CPT - Cost Per Thousand
CPU - Cost per Unit
CRM – Customer Relationship Management
CSI - Continual Service Improvement
CSO – Chief Security Officer
CSR: Corporate Social Responsibility
CSRs= Company Service Representatives
CSV = Comma Separated Values
CTA= Call-To-Action
CTC - Cost to company
CTO = Chief Technology Officer
CTR= Click-Through Rate
CVP – Cost Volume Profit
CX – Customer Experience
CXO = Chief Experience Officer
dis. discount
dtd. dated
DBI= Decibels Relative to Isotropic
DCDR = Data Centre Data Recovery
DDA – Depletion Depreciation Amortization
Dept - Department
Dept. – Department
DI – Dispatch information
Dir - Director
disc. – Discount
DOE= Depending On the Experiment
DMA – Direct Market Access
DPO - Days Payable Outstanding
DR – Depositary Receipt
DSP: Digital Signal Processor
DSP - Delivery Service Provider
DSO - Days Sales Outstanding
DTP - Do this, Please
DVP - Delivery Versus Payment
ea. each
EAR – Effective Annual Rate
EAY – Effective Annual Yield
EBITA – Earnings Before Interests, Taxes, and Amortizations
EBITDA= Earning Before Interests, Taxes, Depreciation and Amortizations
ECB – European Central Bank
ECGC - Export Credit Guarantee Corporation of India
ECS — Electronic Clearing Service
ECS — Electronic Clearing System
EDI – Electronic Data Interchange
EFSM – European Financial Stabilisation Mechanism
EFTPOS – Electronic Funds Transfer at Point of Sale
EMI - Equated Monthly Installment
EOB – End Of the Business
EOD= End Of the Day
EOD= End Of Discussion
EOM – End Of Message
EPC - Export Promotion Council
EPS – Earnings Per Share
ERP= Enterprise Resource Planning
ESOP= Employee Stock Ownership Plan
ETA= Estimated Time of Arrival
ETD - Estimated Time of Delivery
EPS= Earnings Per Share
EOI= Expression of Interest
ETP = Effluent Treatment Plant
EXP – Export
EXW - Ex Works, Ready at Warehouse
fwd. forward
FAB = Feature And Benefit
FAB = Feature Advantage Benefits
FDP – Finance Department
FGD = Focus Group Discussion
FIFO – First In, First Out
FMCG: Fast-Moving Consumer Goods
FinMin – Finance Minister
Fin Min – Finance Minister
FIX – Financial Information Exchange
FL – Financial Leverage
FOB – Freight On Board
FOC - Free Of Cost
FOMC – Federal Open Market Committee
FP&A – Financial Planning & Analysis
FPO – Follow on Public Offer
FSA – Financial Services Authority
FTE - Full-Time Equivalent
F/U - Follow-Up
FX – Foreign Exchange Market
FY = Fiscal Year
FYA - For Your Action
FYA - For Your Attention
FYF= Full-Year Forecast
FYR = For Your Reference
FYI = For Your Information
gr. gross
G&A – General and Administration Expense.
Expenditures related to the day-to-day operations of a business.
G.M. = General Manager
GAAP – Generally Accepted Accounting Principles
GAAS – Generally Accepted Audit Standards
GDP – Gross Domestic Product
GDR – Global Depository Receipt
GFCF – Gross Fixed Capital Formation
GL – General Ledger
GMROII-Gross Margin Return on Inventory Investment
GMV – Gross Merchandise Volume
GP = Gross Profit
GPO – Group Purchasing Organization
GRN – Goods Receipt Note
GRNI - Goods Receipt Not Invoiced
GSV – Gross Sales Value
GVC – Global Value Chain
hdlg. handling
HR= Human Resources
HQ= Headquarters
HRD= Human Resource Development
HMRC - Her Majesty's Revenue and Customs
HRIS - Human Resources Information System
ins. insurance
IAS – International Accounting Standards
ICB – Industry Classification Benchmark
ICRM – Innovative Customer Relationship Management
IE – Interest Expense
IFRS – International Financial Reporting Standard
ILCLP – IdentLogic Systems Customer Loyalty Program
IMF – International Monetary Fund
IMP – Import
Inc. – Incorporated
IOR = Input-Output Ratio
IoT – Internet of Things
IPO= Initial Public Offering
IPLC= International Private Leased Circuit
IPT - Item Per Transaction
IR – Interest Rate - typically referring to an IR derivative product
IRS – Internal Revenue Service
ISM – Institute of Supply Management
ISP= Internet Service Provider
ISIN – International Securities Identification Number
IYR – In-Year Revenue
J= Journal
JIT= Just In Time
JIS= Just In Sequence
JST= Joint Supervisory Team
K – is used as an abbreviation for 1,000. E.g., $225K means $225,000, $1.2KK means $1,200,000.
KIBOR - Karachi Interbank Offered Rate
KOT - Kitchen Order Tickets
KPA - Key Performance Area
KPI – Key Performance Indicators
KRA - Key Result Area
KPI - Key Performance Indicators
KYC – Know Your Customer,
Diligence activities that financial institutions perform to ascertain relevant information.
LBO – Leveraged Buyout
LC = Letter of credit
LE – Latest Estimate
LLC = Limited Liability Company
LIBOR – London Interbank Offered Rate
LIFFE – London International Financial Futures and Options Exchange
LIFO – Last In, First Out
LME – London Metal Exchange
Ltd. – Limited Company
LTV - Loan to Value
max. maximum
min. minimum
MBS – mortgage-backed security
mfg. – Manufacturing
MFS: Mobile Financial Services
MGMT - Management
MIC – Market Identifier Code
MILE= Maximum Impact, Little Effort
MM= Meeting Minutes
MNC = Multinational Company
MoM - Month on Month
MoM - Month over Month
MOOC= Massive Open Online Course
MOOCs= Massive Open Online Classrooms
MOQ – Minimum Order Quantity
MOI= Memorandum of Incorporation
MoU = Memorandum of Understanding
MPC – Marginal Propensity to Consume
MPLS= Multiprotocol Label Switching
MSRP= Manufacturer’s Suggested Retail Price
MRO – Maintenance, Repair, and Operations
MROI= Marketing Return on Investment
MRP= Machine Readable Passport
MRP - Maximum Retail Price
MSOD – Monthly Statement of Select Operational Data
MSRP - Manufacturer's Suggested Retail Price
MTD – Month-to-date
MUI: Multilingual User Interface
MVP = Minimum Viable Product
MWC – Managerial Working Capital
n.d. no date
NAV – Net Asset Value
NCBO – No Change of Beneficial Ownership
NCND – Non-Circumvent and Non-Disclosure
NDA= Non-Disclosure Agreement
NII – Net Interest Income
NIM – Net Interest Margin
NOA – Net Operating Assets
NOI= Net Operating Income
NOPAT – Net Operating Profit After Tax
NPL – Non-Performing Loan
NPV – Net Present Value
NRN= No Reply Necessary
NTE - Not To Exceed
NYMEX – New York Mercantile Exchange
NYSE – New York Stock Exchange
oz. ounces
OC – Opportunity Cost
OCF – Operating Cash Flow
OECD – Organisation for Economic Co-operation and Development
OEM - Original Equipment Manufacturer
OIBDA - Operating Income Before Depreciation And Amortization
OOO - Out of Office
OPEX – Operational Expenditures
OTC= Over The Counter (finance)
pd. paid
P2A= Person-to-Application
P2P: Path To Purchase
PP&E = Property, Plant, and Equipment
P&L: Profit and Loss
PnL: Profit and Loss
P/E – Price-to-Earnings Ratio
PA - Promotional Activity
PA - Purchasing Agent
PAT – Profit After Tax
PBT – Profit Before Tax
PEG – Price-to-Earnings Growth Ratio
PFA= Please Find the Attachment
PHEK = Planherstellungskosten (Product Planning Cost)
PI = Professional Indemnity (insurance coverage)
PIP = Percentage In Point
PMAC = Period Moving Average Cost
PO = Profit Objective
PO = Purchase Order
POC= proof of Concept
POS = Point of Sale
POSM = Point Of Sales Materials
PPP = Public-Private Partnership
PPP = Purchasing Power Parity
PPt = Powerpoint Presentation
PR = Page Rank
PR = Press Release
PR = Public Relations
PR = Purchase Requisition
PSTN = Public Switched Telephone Network
PTD = Project to Date
qty. quantity
q/q= Quarter on quarter
QC= Quality Control
QC= Quality Costs
QMT = Quality Management Team
QoQ= Quarter on Quarter
QTD= Quarter-To-Date
recd. received
R&D= Research And Development
RADs = Retail Sales Distributors
RBA – Reserve Bank of Australia
RBI – Reserve Bank of India
RC – Retail Company
RE – Retained Earnings
RFI: Request For Information
RFI: Registration For Information
RFO: Request for Offer
RFP: Request For Proposal
RFQ: Request for Quotation
RFT: Request for Tender
RFX: Generic name for a Request for Information, Proposal or Quotation
RLSA: Remarketing lists for search ads
ROA – Return on Assets
ROCE – Return On Capital Employed
ROE – Return on Equity
ROG: Run-of-Group
ROI: Return On Investment
ROIC – Return on Invested Capital
ROMI: Return on marketing investment
RON: Run of network
RONA – Return on Net Assets
ROS: Return on Sales
ROS: run of site
RR – Resource Rent
RRP= Recommended Retail Price
RSP – Retail Selling Price
RSS: Really Simple Syndication
RSVP = Répondez S'il Vous Plaît",
RTB: Reason to Believe
RTGS: Real-time gross settlement
RTM: Route To Market
sec. secretary
S&OP - Sales and Operations Planning
SG&A – Sales, General, and Administrative Expenses
SAAS: Software As A Service
SAR: Secondary Action Rate
SCBA – Social Cost-Benefit Analysis
SCM= Supply Chain Management
Seat ID: Buyer Account ID, unique identifier
SEBI – Securities and Exchange Board of India
SEC - Securities and Exchange Commission
SEM: Search Engine Marketing
SERP= Search Engine Results Page
SMB= Small Medium Business
SME - Small and Medium Enterprises
SEO: Search Engine Optimization
SIOP – Sales Inventory and Operations Plan
SIV – Structured Investment Vehicle
SIR – Stores Issuance Requisition
SKU – Stock Keeping Unit
SLA: Service Level Agreement
SOHO – Small Office/Home Office
SOP - Standard Operating Procedure
SOW - Statement Of Work
SOX – Sarbanes-Oxley
SROI - Social Return on Investment
SRS = Software Requirements Specification
St – Sales, during period t.
SUA - Start-Up Agreement
treas. treasury, treasurer
TB – Transaction Banking
TBA: To Be Announced
TBC - To Be Completed
TBD – To Be Defined
TCO – Total Cost of Ownership
TCV – Total Contract Value
TG= Target Group
TOM: Top of Mind
TOS: Target Outranking Share
TOTW- Time Off for Time Worked
TQM- Total Quality Management
TSPL: Target Search Page Locations
TSR – Total Shareholder Return
TTL= Through The Line (integration of both ATL & BTL strategies)
TTM- Trailing Twelve Months
UAC: Universal App campaigns
UAT: Universal Action Tag
UAT: User Acceptance Testing
UDID: Unique Device ID Number
UGC: User-Generated Content
URL: Uniform Resource Locator/Uniform Resource Identifier
USP: Unique Selling Proposition
USSP: Unstructured Supplementary Service Data
VAD= Value-Added Distributor
VAI= Value-Added Information
VAR= Value-Added Reseller
VaR= Value at Risk
VAR: Video Assistant Referee
VAT= Value Added Tax
VC= Venture Capital
VFM: Value for Money
VPAID: Video Player-Ad Interface Definition
VPN= Virtual Private Network
V.P. = Vice-President
VSAT = Very Small Aperture Terminal
whsle. Wholesale
WACC = Weighted Average Cost of Capital
WASP - Weighted Average Selling Price
WC – Working Capital
WFH – Work From Home
WHT - Withholding Tax
WIGs – Wildly Important Goals
wk – week
WLL - With Limited Liability
WO = Work Order
WOM: Word of Mouth
WPO: Web Performance Optimization
W.R.T - With Respect To
WRK= work
WTD -Week-To-Date
WTO -World Trade Organization
WVN - Withdraw Voucher Note
YOY= Year-Over-Year
YTD= Year-To-Date
YTG= Year-To-Go
YTC= Yet-To-Confirm
ZCYC= Zero Coupon Yield Curve
ZMOT: Zero Moment of Truth
ZOPA= Zone of Possible Agreement

Memoir

Pages

Sunday, 10 December 2017

Marketing Abbreviations.

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