Ad Clicks
Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. It can increase site visits and increase clicks on low-traffic terms.
Goal: Good for advertisers just starting off with online marketing who are most interested in getting customers to their website.
Ad Revenue
Target return-on-ad-spend (ROAS) bids more where Google Ads estimates ads are more likely to lead to a sale — aiming to get as much return on ad spend as possible.
Goal: Good for advertisers who know the exact value of each conversion to their business.
Ad Conversions
Automated bidding strategies designed to generate conversions include Enhanced cost per click (ECPC), Maximize conversions and Target cost per acquisition (CPA). We’ll dive into each of these in the following section.
Goal:
- Good for advertisers looking to drive conversions.
Enhanced cost per click (ECPC)
- semi-automated bid strategy
- as many conversions as possible
- predetermined budget
Just set the keyword bids and let Google Ads work its magic.
Goal: Good for advertisers looking for an incremental increase in conversions while still retaining control over their keyword bids.
Maximize Conversions
- Maximize conversions is the best fully-automated bid strategy to help meet the conversion goals.
- bidding automatically sets bids at auction time
- get as much conversion volume as possible
- within campaign’s budget
Goal:
- Good for fixed advertising budgets
- best with at least 15 conversions and 15 clicks per month,
- for those who don't know how much they should be willing to pay for a conversion
- when you do not have a target CPA)
Target CPA
- automatically sets bids to help get as many conversions as possible at the target CPA you set
- some conversions may cost more or less than the target
- target CPA does not operate within a set budget.
Goal: Good for advertisers
- who know how much they’re willing to pay for the conversions
- and prioritize maintaining a specific cost per conversion over driving conversion volume.
(collected)
Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. It can increase site visits and increase clicks on low-traffic terms.
Goal: Good for advertisers just starting off with online marketing who are most interested in getting customers to their website.
Ad Revenue
Target return-on-ad-spend (ROAS) bids more where Google Ads estimates ads are more likely to lead to a sale — aiming to get as much return on ad spend as possible.
Goal: Good for advertisers who know the exact value of each conversion to their business.
Ad Conversions
Automated bidding strategies designed to generate conversions include Enhanced cost per click (ECPC), Maximize conversions and Target cost per acquisition (CPA). We’ll dive into each of these in the following section.
Goal:
- Good for advertisers looking to drive conversions.
Enhanced cost per click (ECPC)
- semi-automated bid strategy
- as many conversions as possible
- predetermined budget
Just set the keyword bids and let Google Ads work its magic.
Goal: Good for advertisers looking for an incremental increase in conversions while still retaining control over their keyword bids.
Maximize Conversions
- Maximize conversions is the best fully-automated bid strategy to help meet the conversion goals.
- bidding automatically sets bids at auction time
- get as much conversion volume as possible
- within campaign’s budget
Goal:
- Good for fixed advertising budgets
- best with at least 15 conversions and 15 clicks per month,
- for those who don't know how much they should be willing to pay for a conversion
- when you do not have a target CPA)
Target CPA
- automatically sets bids to help get as many conversions as possible at the target CPA you set
- some conversions may cost more or less than the target
- target CPA does not operate within a set budget.
Goal: Good for advertisers
- who know how much they’re willing to pay for the conversions
- and prioritize maintaining a specific cost per conversion over driving conversion volume.
(collected)
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