Google Ads Fundamentals: Automated Bidding Strategy Options

Ad Clicks
Maximize clicks automatically sets your bids to help get as many clicks as possible within your budget. It can increase site visits and increase clicks on low-traffic terms.

Goal: Good for advertisers just starting off with online marketing who are most interested in getting customers to their website.

Ad Revenue
Target return-on-ad-spend (ROAS) bids more where Google Ads estimates ads are more likely to lead to a sale — aiming to get as much return on ad spend as possible.

Goal: Good for advertisers who know the exact value of each conversion to their business.

Ad Conversions
Automated bidding strategies designed to generate conversions include Enhanced cost per click (ECPC), Maximize conversions and Target cost per acquisition (CPA). We’ll dive into each of these in the following section.

Goal:
- Good for advertisers looking to drive conversions.

Enhanced cost per click (ECPC)
- semi-automated bid strategy
- as many conversions as possible
- predetermined budget

Just set the keyword bids and let Google Ads work its magic.

Goal: Good for advertisers looking for an incremental increase in conversions while still retaining control over their keyword bids.

Maximize Conversions
- Maximize conversions is the best fully-automated bid strategy to help meet the conversion goals.
- bidding automatically sets bids at auction time
- get as much conversion volume as possible
- within campaign’s budget

Goal:
- Good for fixed advertising budgets
- best with at least 15 conversions and 15 clicks per month,
- for those who don't know how much they should be willing to pay for a conversion
- when you do not have a target CPA)

Target CPA
- automatically sets bids to help get as many conversions as possible at the target CPA you set
- some conversions may cost more or less than the target
- target CPA does not operate within a set budget.

Goal: Good for advertisers
- who know how much they’re willing to pay for the conversions
- and prioritize maintaining a specific cost per conversion over driving conversion volume.

(collected)

Google Ads Fundamentals: Campaign Strategies.

CPM: Cost Per Mile > Cost Per Thousand:

Pay every time the publisher serves your ad.
Goal: to raise brand awareness

Most often used to raise awareness of your company or product rather than persuade customers to buy right now.

CPC: Cost Per Click

Cost-per-click (CPC) pays each time someone clicks on your ad, regardless of what happens afterwards.
Goal: to drive traffics/web visits to a site

This works well if you’re focused on increasing sales or website traffic by bidding—manual or automatic.

CPA: Cost-per-acquisition

Pay only if a user sees an ad on the publisher’s site and later makes a purchase or completes some other desired action on your website.
Goal: to drive online sales

Publishers take on more risk when using the CPA model since there’s no guarantee that someone will click the ad. This can make CPA campaigns a bit pricier than other options, but with higher returns.

vCPM: Cost per thousand viewable impressions

Pay every time your ad is displayed on the screen.
Goal: to raise brand awareness but only pay for impressions measured as viewable

The “v” means the ad is viewable, which is defined as 50% of the ad is shown on the screen for over one second (not buried lower on the page, or displayed on a page where someone navigates away while the page is still loading).

CPV: Cost Per View

Pay for people watching or interacting with your video ad, like clicking on a call-to-action overlay or companion banner ad.
Goal: to increase video views

This is the default option for video ads.


In  short, the most important ones are,

• Goal: Build awareness: cost per thousand viewable impressions (vCPM) or cost per view (CPV)
• Goal: Drive web visits: Cost-per-click (CPC) bidding—manual or automatic.
• Goal: Drive online sales: Cost-per-acquisition (CPA)

(collected)

রাজার রাজ্যের আবহাওয়া বিভাগ।

রাজা মশাই আবহাওয়া বিভাগের প্রধানকে ডেকে জিজ্ঞাস করলাে, "আমি মৎস শিকারে যেতে চাই, আজকের আবহাওয়া কেমন থাকবে বল?" সে বললো, "আজকে চমৎকার আবহাওয়া থাকবে জাহাপনা, আপনি যেতে পারেন।"

রাজা বের হলেন। রাজা যখন সাগর পাড়ে গেলেন, সাগর পাড়ে এক জেলে ছাগল চড়াচ্ছিলো। সে রাজাকে বললো, "মহারাজ আজকে কেন আপনি সাগর পাড়ে এসছেন? একটু পরেতাে বৃষ্টি হবে!" রাজা বললেন, "বেটা জেলের বাচ্চা তুই কি জানিস? আমি আবহাওয়ার খবর জেনেই এসেছি।" রাজা সাগরে গেলেন, কিছুক্ষন পর শুরু হলাে ঝুম বৃষ্টি! রাজা প্রাসাদে ফিরে এসে আবহাওয়া বিভাগের প্রধানকে বরখাস্ত করে ঐ জেলেকে ধরে এনে আবহাওয়া বিভাগের প্রধান বানিয়ে দিলেন!

জেলে বেচারা পড়লাে বিপদে। সে তাে আবহাওয়ার কিছুই জানেনা। রাজার দরবারে গিয়ে জেলে বললো, "মহারাজ আমাকে যে আবহাওয়া বিভাগের দায়িত্বটা দিয়েছেন, আমি আসলে আবহাওয়ার কিছুই জানিনা।"

রাজা বললো, "তাহলে ঐদিন আমার আবহাওয়া বিভাগ ভুল খবর দিলো আর তুই ঠিক খবর দিলি কি করে!" জেলে উত্তর দিল, "মহারাজ সেখানে আমার কোন কৃতিত্ব ছিলনা! সব কৃতিত্ব আমার ছাগলের! বৃষ্টি আসার আধাঘন্টা আগে থেকে ছাগলটা ঘনঘন মুতে! এর থেকে আমি বুঝতে পারি খানিকবাদে বৃষ্টি হবে।"

তারপর রাজা জেলেকে ছেড়ে দিয়ে তার ছাগলটাকে ধরে এনে আবহাওয়া বিভাগের প্রধান বানিয়ে দিলেন! তারপর থেকে রাজার রাজ্যের বড় বড় পদগুলােতে ছাগল নিয়ােগ দেওয়ার রীতি চালু হয়ে গেছিল।

Life Advice: Marital Life Advice (Secret?):

Follow one rule right:

• Know what to say at its right time. 
• Knowing what to say when is more important than knowing when to say what. 

by Hasin Arefin Khan. 

Dominant vs Recessive Traits: Mendelian inheritance:

Dominant Traits:

Head Area:

• Natural Curly Hair
• Widow's Peak
• Baldness (in males)

• White hairstreak
• Migraine

Facial Area:

• Freckles
• Dimples

Eyes' Area:

• Large eyes
• Dark brown eyes are dominant over blue and grey eyes
• Hazel and Green eyes
• Long eyelash

• Mongolian Fold
• Astigmatism
• Nearsightedness
• Colour Blindness (X chromosome)

Mouth Area:

• Broad lips
• Ability to roll tongue
• Cleft Chin

Nose Area: 

• Broad nose 
• Roman nose (bump)

Ears' Area:

• Unattached earlobes
• Tone deafness

Hand Area: 

• Right-handedness

Fingers Area: 

• Folding left thumb over the right
• Straight thumb
• Mid-digital hair

• Bent pinky
• Six fingers
• Webbed fingers
• Second toe longest    

Blood and related:

• A, B blood type over o blood type
• Rh factor (+)
• Hemophilia A and B (X chromosome)

• High Blood Pressure Rate

Skin-related:

• Allergies
• Dark skin colour over lighter skin

Generalized: 

• Abundant body hair
• Mid-digital hair

Others: 

• Short stature    
• Dwarfism

Related: Definition of Common Genetic Traits Type in Humans

Definition of Common Genetic Traits Type in Humans:

Alleles
We get our physical traits from our mother and father. Two or more variations of genes are called alleles.

Dominant traits
Traits that get expressed even in the presence of one copy different variant of the same type of allele.

Recessive traits
Traits that only get expressed when two copies same variant of an allele are present in a gene.

Co-dominance
Both dominant and recessive allele expresses themselves in an individual. Classic example would be our blood group.

Incomplete Dominance
Dominant and recessive alleles blend in and form a particular phenotype. Results an intermediate between the two alleles.
Explanation: Cross between straight hair genes (homogeneous, SS) and curly hair genes (homogeneous, ss) can result in wavy hair (heterogeneous, Ss).
Example,

• Wavy Hair
• Medium nose
• Medium-sized eyes

Polygenic traits
Condition of features that are expressions by more than just one gene. More than two variations of any subjected character.
Example,

• Body Shape
• Eye colour - Dark brown eyes are dominant over blue and grey eyes
• Hair colour
• Height - dwarfism is dominant over tall stature
• Skin colour - Dark skin is dominant over lighter skin

Sex-linked Traits
1. X-linked Recessive Traits
Male child has one copy of X chromosome. Comes from the mother.
Examples, 

• Colour blindness
• Duchenne muscular dystrophy syndrome
• Hemophilia A and B
• Hunter syndrome
• Wiskott-Aldrich syndrome

Related: Dominant vs Recessive Traits: Mendelian inheritance

2. X-linked Dominant Traits
Present on the X chromosome. Inherited from the father. Female child carriers the dominant allele. A male child of the same mother will inherit the trait.
Examples, 

• Coffin-Lowry syndrome
• Rett syndrome
• Vitamin D resistant rickets

3. Y-linked Inheritance
Present on the Y chromosome. Inherited only by a male child. Females don't have Y chromosomes, duh!

Related: Dominant vs Recessive Traits: Mendelian inheritance

What's The Difference Between A Million and A Billion? And, A Trillion

If you, like me, get hard times understanding something so inconceivably large like million or the next one, billion, I have gotten a way to understand how big they each are.

Instead of counting them as just number or amount of money the rich have in the Swiss bank, let's consider many days we can get if we consider the said amount of seconds. 

1 million= 11.5 Days
Yes, a million number of seconds give us 11 days and a half. And a billion?

1 billion= 31.7 Years
Yep! it is counted in years. A billion gives us over 31 years of time.

Can you understand how big these two numbers are?

Bonus one,
1 Trillion= 31,709.8 Years!!

I don't even understand this one in years.

by Hasin Arefin Khan.